The influence of a copywriter is significant—and can place your company on the fast track to success. Below are our three reasons to hire a copywriter.

Meme marketing is a unique and powerful way to attract an online audience; here’s how to jump on this trend and help your business go viral!

At the head of messaging hierarchy marketing is a brand promise. This guidance keeps all outbound marketing efforts in lockstep.

The famed micro-blogging site, Tumblr, has a ton to offer to the uninitiated on social media.

One concept integral to SEO is back-linking. A backlink is created when website #1 links to website #2. Backlinks build your digital credibility.

You’re probably using black hat SEO tactics right now—and we can prove it. Take our quick quiz and see if your site is in the clear.

The truth is that SEO makes PR better in many ways. Here are 3 reasons to ensure your SEO strategy intertwines tightly with your PR efforts.

For folks who don’t work in PR or with the media, the definition of a press release can be a little confusing. Here’s what it is NOT:

One way to ensure the ongoing survival of PR and marketing professionals is to team up. Here at The Forum, that’s our winning formula.