Industry Spotlight: Architecture, Engineering, and Construction

You've spent years building a reputation project by project, relationship by relationship. You deserve for that reputation to be seen by the the right people, on the right timeline, with the right needs.

Translating reputations into leads.

With 30+ years of combined AEC marketing experience, Forum Digital Marketing helps AEC firms translate real, referral-earned credibility into a digital presence that generates its own leads.

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 A good reputation doesn't automatically translate. We make sure it does.

Ask most AEC firms why they win work, and the answer is some version of "our reputation speaks for itself." It does — to the people who already know you. In our experience, there are always prospective clients who would love your work if only they knew it existed. 

Your reputation only travels as far as someone can put it into words. Partnering with a senior-led marketing firm who has deep AEC experience ensures that you don’t leave that distance to chance.

Don’t just take our word for it. Let’s take a look at the numbers.

What has Forum Digital Marketing done for previous AEC clients?

55% increase in organic traffic

40% increase in website conversion rate

4x return on ad spend

35% increase in qualified leads

AEC Case Studies

  • Like many established firms, this construction company had grown almost entirely by word-of-mouth, faster than their internal marketing efforts could keep up. Their website had become dated and lacked real SEO or content strategy, both of which were quietly capping their growth. 

    There was no shortage of quality work behind them; there was a shortage of a digital presence that reflected it.

    We systematically addressed site structure, speed, and indexing, before rebuilding the site around the keywords their commercial buyers were already searching, and redesigning it around the proof that matters most to their audience: real project case studies and portfolio work. LinkedIn campaigns then put that same proof directly in front of decision-makers at property development firms.

    Results:

    • 40% increase in organic traffic within 6 months, with 50% more keywords ranking on page one

    • 35% increase in website conversion rate

    • 30% increase in qualified inquiries via LinkedIn, with a 15% reduction in cost-per-acquisition

    • Case studies drove a 25% increase in time on page and stronger lead quality

  • We translate finished work into a story developers and partners can trust.

    Your next developer or partner shouldn’t have to trust word of mouth to know you’re the best. A completed project is evidence. We turn project outcomes, technical judgment calls, and hard-won client relationships into visual stories and case studies that do the convincing for you. 

    We already speak the language AEC outsiders don't know to ask about.

    AEC runs on specification, precision, and accountability. Some of these details only read as impressive to someone who already knows the field: the permitting fight you navigated, the value engineering that actually held up, the trade coordination nobody outside the project ever saw. 

    Our team's technical background means we can marry the details that are the real proof points, AND sound good in a press release.

    We don’t believe in vanity metrics standing in for results. 

    We work with hard defensible numbers. Every engagement runs through the same transparency portal our clients all get. This includes: 

    • Real traffic numbers 

    • Real conversion numbers

    • Real cost-per-lead 

    Visibility and access is on your terms and continuous.