Resources

Welcome to our blog, where creativity meets strategy and businesses thrive. Join us as we delve into the dynamic world of digital marketing, uncovering innovative techniques and sharing insights to help you achieve your business goals.

Allyson Markey 6/9/21 Allyson Markey 6/9/21

What is the Difference Between PR and Marketing? A Quick Primer

Folks seeking help in the media, communications, and marketing worlds often do not realize the difference between PR and marketing. We’re here to help.

Allyson Markey 5/9/21 Allyson Markey 5/9/21

PR 101: Playing the Long Game

In the world of business, how do you guarantee your brand’s longevity? You play the long game. Here are 5 key PR strategies we think will help.

Allyson Markey 3/14/21 Allyson Markey 3/14/21

PR Crisis Management 101

Times of crisis are bound to happen and can almost never be predicted. Here are three ways PR crisis management can help you resolve and rebuild.

Allyson Markey 2/8/21 Allyson Markey 2/8/21

How a Messaging Hierarchy Streamlines Your Marketing

At the head of messaging hierarchy marketing is a brand promise. This guidance keeps all outbound marketing efforts in lockstep.

Allyson Markey 1/21/21 Allyson Markey 1/21/21

How Do PR and SEO Work Together?

The truth is that SEO makes PR better in many ways. Here are 3 reasons to ensure your SEO strategy intertwines tightly with your PR efforts.

Allyson Markey 1/18/21 Allyson Markey 1/18/21

The Definition of a Press Release: What It Is, and What It Isn’t

For folks who don’t work in PR or with the media, the definition of a press release can be a little confusing. Here’s what it is NOT: