The Benefits of PR and Marketing Working Together

Marketing and public relations professionals did not, overall, have an easy year in 2020. A downturn in the market tends to have a significant impact on marketing expenditures. A year featuring both a global pandemic and a United States recession was no exception. One survey shows 69 percent of brands planned to decrease or decreased ad spend in the spring of 2020. This statistic was accompanied by plummeting marketer optimism within the same survey.

One way to ensure the ongoing survival of PR and marketing professionals is to team up. After all, public relations and marketing are two sides of the same coin. Marketers are communicating directly with customers and potential customers. Their goal is direct revenue. PR folks, in the meantime, are building up the brand by fostering exterior relationships. Working hand in hand is far better than operating in separate silos. How can we be so sure?

The Forum Formula: PR and Marketing Belong Together

We know how well public relations and marketing efforts go together because it’s been our MO from the start. By including professionals from both sides of our team, we ensure no brand concern goes unanswered. It’s worth noting, too, that all our services are more affordable due to teaming up. Here is a breakdown of exactly how we get this done. As you can see, our PR experts get busy building a plan at the same time as our marketing reps.

Exactly what they work on: digital marketing, search engine optimization (SEO) research, brand messaging, content development, etc., is determined by business-specific needs. That is another bonus to working with a PR + marketing agency; we don’t get bogged down by needless services that waste both your money and our time. We’re driving your business forward constantly and with laser-precise focus.

We’re Excited for What’s to Come

Here is the final reason why we know our formula is a winner: it’s working. 2020 was a banner year for The Forum, and we’re not saying that to boast. We’re saying it because we deeply love what we do. Our dedication to companies doing good is not just lip service; working with companies that serve veterans, seniors, and more fulfills us. We’d love to talk more with you about how your business is doing good here in Southern California and beyond. Contact us to schedule a meeting; we’re looking forward to talking to you!