Why Hire a Copywriter? Our Top 3 Reasons
Chances are that at one point or another you worked for a company that made use of a copywriter. The likelihood of this fact rises astronomically if you worked for a bigger company or within the corporate world. Chances are also pretty good that you were never even made aware of their help or copywriting expertise. Their influence, however, is significant—and can place a company on the fast track to success. Below are our three reasons to hire a copywriter.
What Does a Copywriter Do?
Copywriters tend to work in the background, developing branded materials for use in advertising, marketing, public relations, digital properties, and more. The copy they create is developed for the purpose of educating a business’s customers and enticing them to buy its products. Jingles, slogans, the front of the Cinnamon Toast Crunch box you grabbed this morning; all shaped by copywriters. If they do their jobs well, the words they put to paper can reach iconic levels. “Just Do It.” “I love my baby back-baby back-baby back . . . “ “Five. Five Dollar. Five Dollar Footlong.” Did those songs echo through your head automatically? That is the power of copywriting.
Now, it’s easy to explain why an international conglomerate needs a copywriter. But what about your local coffee roaster, or interior design firm? They can benefit too, and there are plenty of affordable copywriters available and ready to get started.
Reason #1 to Hire a Copywriter: Your Website
Even the smallest businesses have websites. And if those websites don’t have great copy, or are riddled with spelling and grammatical errors, you can kiss goodbye to a steady stream of online visitors. But good writing is just the beginning! Solid copywriters understand SEO = Search Engine Optimization. They can write well AND attract an audience with their words. This is how great content turns into free advertising for your company; it brings in potential customers in droves.
Reason #2 to Hire a Copywriter: Your Advertising
Your website is one form of advertising; then there are the actual ads you are purchasing online and in the real world. Your marketing efforts may currently consist of a sticker on a couple of vans, a newspaper placement, and a 5-page website. That’s a solid start, and we recommend that you hire a freelance copywriter immediately to ensure all of those properties show your business in its best possible light.
Reason #3 to Hire a Copywriter: Your Content
“Content” is a very big word. It covers blog posts, newsletters, white papers, case studies, website copy, video scripts, social media copy, ads, slogans, jingles, articles . . . the list goes on. Unless you have time to sit down and write these things every week, you need a copywriter. Their knowledge of SEO will also help here; in building the connections between your content to, for example, guide a customer from your email newsletter to your website to place their order. Professional copywriting covers a large variety of work!
How to Find a Copywriter
If we’ve convinced you to make that crucial hire (even if it’s for just a few hours), then this is probably your next big question. The Forum has copywriters on staff and can help to assess your needs (hint: one of them wrote this very article.) Freelance sites including Upwork, ClearVoice, and Scripted have thousands of writers for hire. Just be prepared to be very prescriptive about the work you require and have a budget in hand. Most freelancers will charge by project or by the hour.
Hopefully, we’ve covered the reasons why hiring an experienced copywriter is such a smart investment. They can jump-start your innovation, uplevel your marketing, and inspire your team. To continue the conversation with a San Diego digital marketing and SEO-savvy agency that has worked in the content game for many years, click here.
