Resources

Welcome to our blog, where creativity meets strategy and businesses thrive. Join us as we delve into the dynamic world of digital marketing, uncovering innovative techniques and sharing insights to help you achieve your business goals.

Allyson Markey 10/13/21 Allyson Markey 10/13/21

Social Media Marketing Best Practices: The Top Three

Allyson Markey 10/8/21 Allyson Markey 10/8/21

What is a Marketing Persona, and Why Do I Need Them?

A marketing persona is a descriptor. A business, unless it is small and quite niche in its work, will often have multiple buyer personas.

Allyson Markey 9/15/21 Allyson Markey 9/15/21

The Power of Authenticity in Marketing

Wondering how much authenticity in marketing really matters to your business? Marrying transparency and honesty to your brand’s image means everything.

Allyson Markey 9/8/21 Allyson Markey 9/8/21

Building Media Relationships Through Public Relations

The Forum connects brands and the public by building media relationships through the platforms and channels that matters the most to both.

Allyson Markey 7/29/21 Allyson Markey 7/29/21

Revamping your LinkedIn Marketing Strategy

Something special is happening on LinkedIn that could make your marketing strategy soar, and we want you to know about it. Read on to learn more.

Allyson Markey 7/23/21 Allyson Markey 7/23/21

Post-Pandemic Digital Marketing

We’re experiencing distinct shifts in marketing tactics as we navigate our way through a post-pandemic world. Here are 4 ways we’re pushing forward.

Allyson Markey 7/21/21 Allyson Markey 7/21/21

Four Advantages of Outsourcing Your Marketing

In a post-pandemic economy, one of the best ways to maximize your marketing efforts is to outsource them. Here are four primary advantages.

Allyson Markey 6/28/21 Allyson Markey 6/28/21

What, Exactly, Does a Social Media Intern Do?

Thinking about hiring an intern for your social media needs? Not exactly sure what a social media intern is supposed to do? We’ve figured it out.

Allyson Markey 6/20/21 Allyson Markey 6/20/21

5 Long-Term Marketing Strategies That Won’t Break the Bank

In a post-pandemic society, let’s talk about long-term marketing and PR strategies that are cost-effective—while the world adjusts to new normals.

Allyson Markey 6/9/21 Allyson Markey 6/9/21

What is the Difference Between PR and Marketing? A Quick Primer

Folks seeking help in the media, communications, and marketing worlds often do not realize the difference between PR and marketing. We’re here to help.