Four Advantages of Outsourcing Your Marketing
The COVID-19 pandemic wreaked havoc on a great number of small businesses around the world. According to Yelp, 60 percent of the businesses which closed their doors due to the pandemic’s financial downfall will never reopen. That’s nearly 100,000 enterprises completely obliterated by economic unrest.
Marketing expenditures are some of the first to go whenever a business runs into prolonged financial trouble. In 2020, ad spending was curtailed by some $30 billion dollars in the U.S. Many of our marketing colleagues have been riddled with uncertainty. Some of them were forced to do away with marketing departments in their entirety. But as we continue down the road to recovery, this does not have to be the ultimate outcome.
If you haven’t quite put a halt on your marketing game plan but are looking to maximize some of your efforts, outsourcing may be the answer. The data shows us that businesses which continue marketing spend during a recession are far more likely to bounce back when it ends. Below are four primary reasons to outsource your marketing strategies instead of abandoning them entirely.
Lower Costs and Budget Control
Turning marketing responsibilities over to a third party is quite financially savvy. Why? Mainly, it increases sales as costs are reduced. Instead of hiring a full-time graphic designer, for example, an expert can be brought on board ad hoc. Minimizing the internal staff load brings the focus back to business growth.
Access to the Experts
The fresh perspectives that an outside agency can provide also revitalizes your work. Your company will gain access to new and unique viewpoints from experts in areas such as SEO, digital marketing, design, public relations, and more. That’s one huge arsenal of knowledge suddenly at your disposal. Take advantage!
Set Clear ROI Benchmarks
One thing an outside marketing agency partner can tackle is analytics. Driving leads and conversions should be one of their main objectives. This also makes it easy to gauge success. This is how you stay flexible and pivot when a deployed marketing strategy doesn’t show immediate results.
Outsource Marketing, Don’t Ditch It
Saving money, gaining new access to seasoned experts, and seeing instant ROI? Count us in. These are all significant examples and reasons as to why the outsourcing of marketing works—especially in times of uncertainty. The Forum is a San Diego-based digital marketing agency with plenty of subject-matter experts who boast decades of work in the industry—and we’ve got the success stories to prove it. Let us know how we can help you.
