How many times has a company leader asked this question in your boardroom? “Why do we need to work with a digital marketing agency, anyway?” It’s a fair question, since the decision includes personnel investment and long-term budget plans. The smartest approach is to weigh out the pros and cons before proceeding.

The Forum, San Diego’s premier award-winning marketing and public relations agency, moves up in the ranks to hit #13 on the San Diego Business Journal’s Book of Lists for public relations firms.

No two PR agencies are alike. If you’ve done your fair share of research, this becomes apparent pretty quickly. The Forum Digital is a San Diego PR agency that also offers integrated marketing services. That’s not the only factor that sets us apart from the competition, however. Below, we’ll go through the features you should expect to find in a PR agency, the questions to ask during your search, and the one factor we believe sets apart the best of the best (and yes, that includes us!)

If you’re anything like most of our friends and family here at The Forum, the phrase “Web3” is an entirely new one. This is what you need to know: Web3 is being touted as the future of the World Wide Web as we know it. It’s an umbrella term for many new technologies, concepts, and possibilities online. And as a Web3 content marketing agency in San Diego, we can tell you all about its up-and-coming advantages.

We put together five of the biggest social media trends we are seeing develop in 2021. Following them will improve your digital influence.

A marketing persona is a descriptor. A business, unless it is small and quite niche in its work, will often have multiple buyer personas.

Wondering how much authenticity in marketing really matters to your business? Marrying transparency and honesty to your brand’s image means everything.

The Forum connects brands and the public by building media relationships through the platforms and channels that matters the most to both.

Something special is happening on LinkedIn that could make your marketing strategy soar, and we want you to know about it. Read on to learn more.