5 Big Social Media 2021 Trends
Social media often appears to be changing at the speed of light. Yes, it’s fast. Yes, it’s confusing. Competition is FIERCE. If you are not actively engaging with your platforms on the daily, it is possible to blink and miss a development. Intimidated yet? You don’t have to be — the right marketing partner stays on top of every algorithm adjustment for you.
We put together five of the biggest social media trends we are seeing continue to develop in 2021. Following them will improve your digital influence. They will help to frame your business as hip, fun, and actively invested in your customers.
1. Telling Personal Stories
This guidance is technically a 2-parter. First off, be personal in everything you do. It is the best and most direct way to build authenticity. Folks want their goods to be ethical, sustainable, and they want to know the people behind the brand. That’s where your personal stories come in. Secondly, stories continue to boom on both Instagram and Facebook. We’ve seen many businesses build considerable leads off stories alone. Make this content dynamic, humorous, and insightful.
2. The Influencer Impact
Influencers of all stripes are SO big right now on social media. There are the celebrity influencers; the Kim Kardashians and Emily Ratajkowskis of the world. There is the brand influencer; the makeup guru or the vegan spokesperson. Do not discount the power of the micro-influencer, either. They have fewer than 10k or 5k followers, and their niche is slightly narrower, but identifying the right one for your product could equal major success and a partnership that lasts for years.
3. Platform Purchasing
Did you know that you can shop on Instagram? The option to click “Buy” on social media is growing in a very big way. If you aren’t selling there, you’re likely missing out on significant potential revenue.
4. The TikTok Phenomenon
I hear a lot of the same feedback about TikTok, that people don’t have the time to explore yet another app, or they think it’s just for teenagers. Neither is true. TikTok is making millions, just as its predecessors like Vine did. Its most popular stars are certainly young, but they are sought out across the globe. If you can find a way to make viral video work for you, this is the place to do it.
5. Find Your Tribe
Finally, social media is currently benefiting from the power of collaboration over competition. When a brand creates a space for its customers to interact, it can lead to real magic (and some serious unpaid advertising). Conde Nast runs a “women who travel” group. Trader Joes fan groups trade recipes and alert each other to new items. Target enthusiasts can check out the latest swimwear on other real men and women before making a purchase.
Social media is incredibly exciting right now. There is something for everyone if you look hard enough. To learn more about our social media marketing and advertising services, click here.