EVENT MARKETING
The biggest booth doesn't always win the room.
Your presence at industry events works when it's targeted and credible.
In order to be targeted and credible, you need to identify what is the right move for you from a long list of possibilities:
Conferences
Webinars
Panels
Partnerships
1:1 networking meetings
Lunch and learns
Meet and greets
Community mixers
And more.
Knowing what to target and when, and how to leverage sudden opportunities in ways that are aligned with your existing strategy, can be overwhelming to even the most outgoing of companies.
How does Forum's event marketing model work?
We treat your event marketing as a harmonious part of our wider marketing infrastructure. Event materials, talking points, and follow-up content are built from the same voice we establish through your content, socials, and brand.
What’s included in Forum Digital Marketing’s event marketing services?
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Identify which conferences, trade shows, or local events are actually worth your time and budget, based on where your real buyers and referral sources show up.
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Build anticipation and booking meetings in advance.
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Booth messaging, scrolling slides, one-pagers, and talking points that sound like your unique brand voice.
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Securing panels, speaking slots, or byline opportunities that position your team as the expert in the room.
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Connecting on-site conversations directly into your pipeline for easy follow up.
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Follow-up sequences and reporting that are transparent and regular.