Why Invest in SEO Services for eCommerce?
Congratulations on launching your online business! Now, let’s talk optimization. SEO services are one of the best ways to get more customers to your website — period. The answer to the question “Why invest in SEO services for ecommerce?” is this: you’re going to make a lot more money.
The right SEO strategies will accomplish the following:
Drive traffic to your online store
Curate the traffic so those visitors are more likely to make a purchase
Convert more visitors into customers
Make you more money
Even better than generic SEO tactics is a customized strategy. Agencies like The Forum Digital build strategies based on your customer base, your brand, your plans for growth, and your industry. A well-designed strategy skyrockets the impact of SEO for near-immediate results. Plus . . . we’re also guessing you don’t have a designated SEO expert on staff. It’s much cheaper to outsource this skill set to an agency with talent to spare!
What is SEO?
Search engine optimization, or SEO, is a set of tactics aimed at increasing the visibility of your brand online. If people are searching for your product or services on Google, SEO can help you rank higher and beat out more of the competition.
SEO strategies do not require payment. In other words, you don’t need to provide additional money to earn that higher ranking on the search engine of your choice. Here’s what you do need, according to expert Neil Patel:
High-quality content
Content with intent
Freshness (that new-content smell)
If your online shop sells shoes, your shoe content needs to hit home for your ideal customer. It needs to solve a problem or answer a question for them — most likely, something they’re already searching for on the Internet. And finally, your content needs to qualify as new. You can’t slap a new design on an old website and hope that the content suddenly performs differently (it won’t.)
SEO can be combined with other services offered by The Forum, including pay-per-click (PPC) advertising, social media optimization, email and newsletter marketing, and more. Read about everything we do on our Services page.
Why is SEO Important for eCommerce, and Why Should I Invest In It?
Now that you understand how it works, it’s time to talk about what SEO does for ecommerce and why it’s so important. SEO is more of an art form than a science. But with the help of experts, it can yield incredible results with just a few tried and tested strategies.
Using the Right Keywords
One of the most common SEO ecommerce strategies is keyword optimization. This is the increased usage of keywords and phrases directly related to your business. If you sell astronaut ice cream, for example, including these keywords in the right places could boost your sales:
Ice cream for astronauts
Ice cream for outer space
Outer space snacks
What do astronauts eat in space
Checking Out the Competition
Chances are, someone else is also selling astronaut ice cream online. Our SEO assessment for ecommerce companies always includes competitor analysis. What are they doing, and what’s working best?
Streamline Your Website
The tactics behind SEO don’t only focus on content. They also apply to design; particularly the streamlining of your website design for optimal user experience. How many clicks does it take for a client to get to your website, find what they’re looking for, and make a purchase? If they want more information, is it easy to find?
Final Tips and Tricks for eCommerce Businesses
The concepts above are just the tip of the iceberg for ecommerce companies. That’s why it’s smart to consider how and when you’ll invest in SEO services for your ecommerce site. A good SEO analysis will address everything from your imagery to your customer reviews. There are ways to optimize all of it!
It’s also important to note that there are very big pitfalls waiting for people who attempt to learn SEO and implement it on their own. One misstep could be misunderstood by Google and result in an unexpected downturn in visitors to your website; disaster! There are also black hat SEO agencies that will try to sell you very cheap services including bots and other shady tactics. These may work for a minute or two, but you risk forever tarnishing your brand.
Our San Diego agency, The Forum Digital, offers content marketing services with longevity and quality. Get a customized introduction and insights for the ideal SEO ecommerce strategy for you by booking a meeting today with San Diego’s premier marketing and PR team. We look forward to working with you!