Boost Your SEO With External Linking: 7 Best Practices That Will Drive Traffic
You've probably heard about the concept of link juice and backlinks. These two terms refer to external links--links from other websites back to your own. External links provide many benefits for both readers and site owners, so it's essential to understand how you can use them to boost your SEO.
What are External Links?
So what are external links? In the simplest terms, external links are links from your website to other websites. They're an essential part of SEO because they help you build credibility and authority with search engines. External links also drive traffic to your site by providing valuable information and resources to your readers.
External links give you a lot of benefits. First, they increase your site's trustworthiness and authority in the eyes of Google. Because other sites consider linking to yours valuable enough to set it apart from their content and drive traffic there, Google also sees that value. As a result, your site is more likely to rank higher in search results.
External links also help you build your brand and increase your reach by bringing new readers to your site. These links drive traffic to websites, so the more you have of them, the more traffic you can expect. If people enjoy their time on your site, they're likely to share it on their social media accounts or in a blog post.
Also, external links increase the chances that your content will go viral, allowing you to have massive gains in SEO and web traffic. If you've got a great article that's going viral, other people are more likely to link back to your site. As this happens, Google starts to see your site as a valuable resource, boosting your authority across the board.
“The best external links are contextual. Search engines give more weight to hyperlinks that share information, topics, and values with other information on infographics or web pages. This is why it’s essential to ensure these types of links are contextual and make sure they’re relevant to your business.”
You can get contextual links by writing about topics related to the content of other websites. For example, let's say you wanted to increase traffic for a gaming website devoted to an online role-playing game (RPG). If you wrote articles about how different aspects of the game work, you could link to other websites in those articles as sources of information. That way, when someone reads your article and clicks on the link, they're taken to a website that's relevant to what they're interested in.
You can also get contextual links by using them in your blog comments. When you leave a comment on a site, you can include a link to your blog. When other people read the comment and click on the link, they land on your blog with relevant content ready for them. This helps both you and the original blogger by driving traffic to their website and providing valuable information to readers.
Also, seeking out guest blogging opportunities can be a great way to get contextual links. If you write a guest blog post for another website, they might link back to your site--giving you the valuable SEO boost that you're looking for.
External linking best practices
Now that you know all about external links and why they're so crucial for SEO, it's time to learn how to get them. Here are seven tips for increasing your external linking best practices:
1. Research your topic
Before you write a single word, make sure you've done your research on the topic you're writing about. Look at what other people have written about it and see what you can add to the conversation. Make sure that your content is different enough from existing blog posts or articles so that you get more attention than your competition. This helps Google know that your site provides unique information, which increases the likelihood of ranking for specific keywords.
2. Answer questions related to your topic
One of the best ways to get links from other sites is by writing about something that people want to know more about or have a question about. This might be an answer to a frequently asked question (FAQ) or getting into details on how something works. If you're giving away the answer to a question sent in, your link is likely to do well because people who visit your site will be satisfied with their answers.
3. Make sure you use the best keywords
Use keywords and keyword phrases throughout your article so that it gets found by those who are looking for an expert opinion on the topic. As Google learns that your site relates to specific topics, it will give you better rankings for that niche or industry.
4. Make sure you're getting suitable types of links
External links are important because they provide context between two different content pages on the internet. If you've got a link for no reason other than to put a link on your site, it doesn't help you in the least. Make sure that every link you include is valuable and provides information or entertainment to the reader.
5. Write guest posts for other websites
Guest blogging can be a great way to get your name out there and snag some contextual links from authoritative websites. When you write a guest post, be sure to include links back to your website. This will help you increase your SEO ranking and drive traffic back to your site.
6. Use social media to get the word out
If you've got great content, but no one knows about it, you're not going to see great results. Make sure that you share your content with the people in your target market, so they know about it and can benefit from it. Use social media to get the word out there without being annoying.
7. Keep track of where your links are coming from
You can use Google Webmaster tools or a similar service to keep track of the links pointing back to your website. This way, you can ensure that you're only getting quality links from reputable websites and not any spammy ones.
SEO External Link Strategy
One of the most critical factors in SEO is the number and quality of links that are pointing to your website. When other websites link back to yours, it tells Google that your website is valuable and worth ranking higher than others. In turn, this can help improve your rankings for specific keywords if you have. Here are six tips for an effective SEO external link strategy:
1. Choose your links wisely
Not all links are created equal. When you're looking for sites to link back to yours, ensure that they're high quality and relevant to your audience. If you're not careful, you could end up linking to spammy or low-quality websites, which will do more harm than good
2. Get links from reputable sources
One of the best ways to improve your SEO is getting links from authoritative websites. When Google sees that your site links back to a very high-quality and respected website, you'll see better rankings. Make sure that you're getting links from reputable sources.
3. Don't overdo it
Some SEOs try to get as many external links as possible to boost their rankings, but Google doesn't like when people do this. No matter how many links you get, you'll only see results if the links are good. Don't link to just anyone - choose your sources wisely and don't be spammy or try to game the system in any way.
4. Create great content that's worth linking to
People will want to link back to it if you create great content. This is partly because Google places a lot of weight on your content when deciding where you rank for various keywords. By creating valuable and engaging content, you'll increase the chance that others will want to share it with their audience.
5. Get links from social media sites
If you want to improve your SEO, make sure that you're getting links from social media sites like Twitter and Facebook and other platforms like YouTube and Pinterest. By sharing your content with the world on social media, you can drive traffic back to your site and increase your rankings for specific keywords.
6. Use tools to help you track your links
Google Webmaster tools are a great way to keep track of the links pointing back to your website. This way, you can ensure that all of your links are high quality and from reputable sources.
SEO is all about getting your website the best possible ranking in Google search results. One of the most critical factors in SEO is external linking - that is, linking to other websites from your own. External linking can help improve your SEO ranking and drive traffic back to your site when done correctly. In this article, we'll teach you how to do it right.
External linking is an integral part of SEO and should be done with caution to avoid penalties from Google. By following these seven best practices, you can increase your external linking and improve your SEO ranking. You can use our San Diego marketing agency for more information and be ready to serve you.