Cannabis, and the ability to discuss it openly, is a pretty new concept to a lot of people. It's only been a legalized substance in some form or another in 24 states, and it's still illegal on a federal level. So when it comes to marketing cannabis and related products, you need a Los Angeles digital marketing agency that gets it. The Forum Digital is that marketing agency.

Our cannabis marketing team has a deep understanding of the cannabis industry and the ever-changing landscape of cannabis legislation. We stay up-to-date on all the latest news so that we can help our clients navigate the complicated world of cannabis marketing.

We understand that not everyone is comfortable with cannabis yet, which is why we offer a range of services that can be tailored to each client's needs. We can help you develop an effective cannabis marketing plan without compromising your values or breaking the law.

*Photo by* *Clear Cannabis* on *Unsplash*

If you're looking for a cannabis marketing agency in Los Angeles or broader Southern California that understands the complexities of the cannabis industry, look no further than The Forum Digital. Contact us today to learn more about our services and how we can help you reach your marketing goals.

Marketing Cannabis and Regulatory Restrictions

“Cannabis marketing is a tricky business. On the one hand, cannabis is a product with a lot of potential customers. On the other hand, there are a lot of regulatory restrictions surrounding cannabis marketing.”

For example, cannabis businesses are not allowed to advertise on Google, Facebook, or any other major online platform. They also can't use traditional forms of advertising, like television or radio.

This presents a unique challenge for cannabis businesses. They need to find creative ways to reach their target audience without breaking the law. Methods include using marketing strategies like influencer marketing, content marketing, and search engine optimization.

Influencer Marketing and Cannabis

Influencer marketing is a very effective way to reach cannabis consumers. Cannabis influencers have a large and engaged audience that trusts their opinion.

When it comes to cannabis, influencer marketing can take many different forms. For example, cannabis businesses can partner with influencers who review cannabis products, like edibles or vaporizers. They can also work with influencers who create content about cannabis culture or lifestyle.

The important thing is to find an influencer who aligns with your brand and has an audience that would be interested in your product or service. It is also important to be clear up-front about the regulatory restrictions surrounding cannabis marketing. This will help ensure that both you and the influencer are on the same page and avoid any legal trouble down the road.

The Forum Digital is a cannabis marketing agency in Los Angeles that understands the complexities of cannabis marketing. We can help you develop an effective cannabis marketing plan that complies with all relevant laws and regulations. Contact us today to learn more about our services.

Content Marketing and Cannabis

Reduce Prospecting Time By Up To 80%

Content marketing is another effective cannabis marketing strategy. Cannabis businesses can use content to educate their target audience about the benefits of cannabis and dispel any myths or misconceptions.

It's important to produce high-quality, accurate, and unbiased content. This will help you build trust with your audience and establish yourself as a credible source of information.

When it comes to cannabis content, there are endless possibilities. You can write blog posts, create infographics, shoot videos, or even start a podcast. The important thing is to produce content that is interesting and valuable to your target audience.

Search Engine Optimization and Cannabis

Search engine optimization (SEO) is a process of optimizing your website to rank higher in search engine results pages (SERPs). This is important because it can help you attract more organic traffic to your site.

When it comes to cannabis SEO, there are a few things you need to keep in mind. First, you need to make sure that your website is compliant with all relevant laws and regulations. Second, you need to choose your keywords carefully. And third, you need to produce high-quality content that is optimized for SEO. The Forum Digital can help you to do all of that!

Regulatory and Legal Restrictions for Marketing Cannabis in California

Here in California, in addition to the restrictions listed above, cannabis businesses must comply with all relevant state and local laws. This includes laws pertaining to advertising, licensing, zoning, and taxation.

The Forum Digital highly recommends that in addition to working with licensed marketing professionals, cannabis businesses also regularly consult their legal branch or representative. This will keep you on top of rapidly changing restrictions.

But What About CBD?

CBD is a cannabis compound that does not have psychoactive effects. This means that it will not get you high. CBD is being used in a variety of products, including edibles, topicals, and beverages.

CBD-infused products are legal in California as long as they contain less than 0.3% THC. This means that marketing CBD products is much easier than marketing THC products. However, cannabis businesses should still be careful to comply with all relevant advertising laws and regulations.

How to Market CBD Products

CBD products can be marketed in the same ways as any other product. This includes traditional marketing channels like television, radio, and print, as well as digital marketing channels like search engine optimization, content marketing, and social media marketing.

The most important thing is to make sure that your target audience is aware of your CBD product and knows where to find it. You can do this by including relevant keywords in your marketing materials and using cannabis-specific directories. The Forum Digital can help you develop an effective cannabis marketing plan that complies with all relevant laws and regulations.

While cannabis advertising remains highly restricted, there are some things cannabis businesses can do to get their products and services in front of potential customers. By working with a cannabis marketing agency like The Forum Digital, you can develop an effective marketing strategy that complies with all relevant laws and regulations. Contact us today to learn more about our services!

Cannabis and A Los Angeles Digital Marketing Agency That Gets It