5 Website Design Tips to Incorporate into Your Marketing Strategy Today
First impressions are everything, right? Well, you don’t get the opportunity to talk to each website visitor individually and explain why your business is unique and special. Compelling websites should engage visitors with clever and strategic design. Ultimately, your website should be more than information and images; it should be an experience. This is your opportunity to engage with your audience.
Prioritize a Responsive Design to Appeal to Everyone
Your website needs to be compatible with all browsers and devices. In 2021, more than 90% of the world’s population used a mobile device to access the internet. There is no debate whether or not you need a responsive website. A responsive — or adaptive — website design scales based on the solution of the user’s screen. This is the best option for mobile users because it makes content easy to read and access. Developing a website that scales for any device or platform means you won’t alienate any potential audiences wishing to engage with your company or brand.
Embrace Modern Design Techniques
As technology and information continue evolving rapidly, website design has challenged itself — and user expectations — by constantly creating something new and innovative. User experience, for example, is now an essential part of website design, and users have come to expect unique and intuitive experiences from brands. While website design trends can come and go quickly, the future of website design will lead with user experience.
Plan strategically about how your brand’s vision and objectives are reflected in the user experience. How do you want people to interact with your website and brand? Testing is an essential part of establishing the ideal user experience. Thoroughly A/B testing your website can highlight flaws and successes in your user experience.
Incorporate Relevant, Compelling Imagery
Imagery is a great way to add visual intrigue to your website. Whether it’s uniquely crafted photos, illustrations, or stock art relevant to your brand, visuals can help convey your message and brand identity to your audience. Website designers often include stock art into every website template. Combining excellent copy with expressive imagery is an excellent way to distill information. Whether you decide to buy stock photography for one image on your website or want all of the photos on your website pages to be original, make sure you work with a quality photo library.
Use Color Theory When Designing Your Website
Color theory has been around since ancient times, but website designers still use this theory to create website designs that are sure to capture website visitors’ attention. If your brand doesn’t have specified colors, you should consider adopting colors that best represent your brand. It’s all about choosing the right colors. Linking unique colors to your brand can create an association that sticks with your audience. It’s important to consider pleasing hues and combinations that work well together in branded content. An off-putting website is an easy way to lose traffic and potential customers.
Include Exciting, Easy-to-Read Copy
No one likes reading a wall of text that takes five minutes to get through. People start to lose concentration after about 8 seconds. You can increase the readability of your website by including clear headings and call-to-actions in your design. Offer users the ability to scan your website and they’re more likely to absorb your brand’s message. Keep that message consistent with your brand’s identity. Staying true to your brand with a consistent tone and style will establish trust with your audience.
Website design isn’t just about creating an aesthetically-pleasing website. It’s so much more than that. By considering the users’ experience and your brand’s identity, you can develop a website that engages and draws attention to your company. Follow these simple rules when designing your website and you can leverage your digital foundation to promote your brand and boost sales.